Survey Analysis

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Survey Analysis

taught by Anthony Babinec

Aim of Course:

This online course covers the analysis of data gathered in surveys.

This course may be taken individually (one-off) or as part of a certificate program.

Course Program:

WEEK 1: Survey Psychometrics

  • Select and apply reliability criteria
  • Select and apply validity criteria
  • Introduction to scaling and scoring

WEEK 2: Beginning Your Analysis

  • Draft your analysis plan
  • Create a codebook
  • Missing data and outliers
  • Simple summary statistics

WEEK 3: Analyzing Your Data

  • Relationships and comparisons
  • Common statistical methods
  • Open-ended questions

WEEK 4: Report Survey Results

  • Summarizing results in tables and charts
  • Know your audience
  • Language to use when describing surveys
  • Checklist of contents when preparing a report


Homework in this course consists of short answer questions to test concepts and guided data analysis problems using software.

Survey Analysis

Who Should Take This Course:

Anyone who needs to conduct a survey and needs to know how to sample respondents and design questionnaires to produce usable results.



Familiarity with the material covered in Survey Design and Sampling Procedures is helpful, but not essential. (If you have not covered the topics in that course, we recommend purchasing the books used in it.) Also note that hypothesis tests are covered in this course, but only in a concise procedural fashion.You should be familiar withintroductory statistics.  Try these self tests to check your knowledge.

Organization of the Course:

This course takes place online at the Institute for 4 weeks. During each course week, you participate at times of your own choosing - there are no set times when you must be online. Course participants will be given access to a private discussion board. In class discussions led by the instructor, you can post questions, seek clarification, and interact with your fellow students and the instructor.

At the beginning of each week, you receive the relevant material, in addition to answers to exercises from the previous session. During the week, you are expected to go over the course materials, work through exercises, and submit answers. Discussion among participants is encouraged. The instructor will provide answers and comments, and at the end of the week, you will receive individual feedback on your homework answers.

Time Requirement:
About 15 hours per week, at times of  your choosing.

Students come to the Institute for a variety of reasons. As you begin the course, you will be asked to specify your category:

  1. You may be interested only in learning the material presented, and not be concerned with grades or a record of completion.
  2. You may be enrolled in PASS (Programs in Analytics and Statistical Studies) that requires demonstration of proficiency in the subject, in which case your work will be assessed for a grade.
  3. You may require a "Record of Course Completion," along with professional development credit in the form of Continuing Education Units (CEU's).  For those successfully completing the course,  CEU's and a record of course completion will be issued by The Institute, upon request.

Course Text:

The required texts are Mark Litwin’s book How to Assess and Interpret Survey Psychometrics from Sage (it is part of Survey Kit 2, but you don't need the whole kit and the book is available on its own), and Arlene Fink, How to Manage, Analyze, and Interpret Survey Data



Survey Analysis

September 15, 2017 to October 13, 2017

Course Fee: $589